We all know that “cool aunt.”
The one who never married, always has a story from somewhere slightly unexpected, and somehow makes even the most ordinary trip sound like an adventure worth listening to. The kind of woman who comes back from a weekend with muddy boots, a tan she didn’t plan, and stories no one else in the family can quite place.
It feels like, for a long time, that was the aspiration. Not necessarily the exact life, but that sense of independence, movement, and having your own stories to tell.
Adventure used to sit more on the male side of things. Or at least that is how it was framed. But what feels interesting now is how much that has shifted. Women are not just participating in outdoor culture anymore, they are shaping it in their own way.
Hiking groups, wild camping weekends, small trips that feel slightly outside your comfort zone but not out of reach. Things that used to feel like they belonged to someone else now feel much closer.
The truth is...
It is not about copying anyone. It is more that women have started building their own version of what “adventure” looks like. Less performance, less ego, more shared experience. More snacks, more talking, more “wait, are we on the right path?” energy.
As someone helping build this company, I understand why. Women are perfectly capable of doing these activities. Most of us are organised enough to plan an international holiday, coordinate six people across three different WhatsApp groups, and somehow still remember everyone’s dietary requirements. The activity itself is rarely the problem.
Doing it alone is.
Our momentum
Maybe this sounds unfair in 2025, but the idea of sleeping alone in a forest still feels considerably more intimidating than sleeping in a hotel room or navigating a city. Tell me I am spending a night by myself in the woods and part of me immediately assumes someone involved is making questionable life choices.
And that is really where this shift matters. Not because women suddenly needed permission to go outdoors, but because doing it together changes the entire emotional weight of it.You are not proving anything. You are just going.
Originally published at jadepeak.com.
